Marketing Strategy Audit
A second pair of eyes on your marketing ROI
A marketing strategy audit that helps you understand what is working, what is not, and what to prioritize next.
You get one deliverable: an Audit Report with a 90-day marketing roadmap, delivered in up to 4 weeks, with one discovery call and a 30–45 minute review call.
When marketing ROI feels unclear, these are the patterns we often see
You might recognize one (or several) of these:
You are investing consistently, but you cannot confidently explain what is driving results.
Lead flow is inconsistent. Some weeks look strong, then performance drops without a clear reason.
You are getting leads, but they are not the right fit.
Conversion is lower than you would expect, even when traffic looks “fine.”
You are considering increasing budget, hiring, or switching direction, but you want clarity first.
This is where a marketing audit is useful. Not to rewrite everything, but to identify the few changes that improve ROI.
A marketing strategy audit is a structured review of your marketing strategy, messaging, channels, and funnel signals.
It is designed for one outcome: clarity.
You will know:
What is contributing to results
What is underperforming or misaligned
Whether the main issue sits in acquisition, conversion, or retention
What to prioritize over the next 90 days
This is a marketing assessment, not a business-wide diagnosis.
If you are not sure whether marketing is the real issue, the better first step is the Business Growth Roadmap.
What is a marketing strategy audit?
One audit per service
This marketing strategy audit is built around one core offer.
If your business sells multiple unrelated services, the marketing, funnels, and buyer motivations are often different enough that a single audit cannot do them all justice.
That means:
We will scope the audit around one service or one primary offer.
If you want audits for additional services, we can scope those separately.
This keeps the findings specific, actionable, and tied to real ROI.
What we audit: acquisition, conversion, retention
Your marketing strategy audit includes a simple, visual scorecard across three marketing avenues.
Acquisition (getting the right leads)
We look at whether your marketing is attracting the right people with the right message.
Examples of what we review:
Channel mix and budget allocation
Targeting and audience fit
Offer and message-market fit
Lead quality signals
Tracking and attribution reliability
Conversion (turning leads into customers)
We look at whether your funnel is converting at the level you would expect.
Examples of what we review:
Funnel structure and drop-off points
Landing pages and conversion paths
Lead capture and follow-up flow
Messaging consistency across touchpoints
Conversion measurement by stage
Retention and repeats (keeping customers and increasing LTV)
We look at whether marketing supports repeat purchases, renewals, referrals, and expansion.
Examples of what we review:
Post-purchase journey and onboarding signals
Lifecycle messaging foundations (email and nurture)
Retention levers and customer experience signals
Upsell and cross-sell opportunities
Feedback loops and insight capture
Once we identify where the main issue is, we can go deeper into the right tactics.
What’s included
Step 1: 60–90 minute discovery call
A structured session to map:
Your goals and what “better ROI” means for your business
Your current funnels, channels, and lead sources
What you have tried already and what changed (or did not)
Where you feel uncertainty, friction, or inconsistency
Step 2: Marketing audit report with a 90-day marketing roadmap (delivered in up to 4 weeks)
You receive one written deliverable that includes:
A clear assessment of your current marketing strategy and funnel
A 3-color scorecard across acquisition, conversion, and retention
Key gaps in messaging and conversion
Where leads and message are not aligning
A prioritized set of strategic recommendations
A 90-day marketing roadmap with priorities and sequencing
What to stop doing or simplify
Decision points and what to measure
Step 3: 30–45 minute review call
We walk through the findings so you leave with:
Clear decisions and next steps
Confidence in what to prioritize
A plan you can communicate to your team
What you’ll walk away with
After this marketing strategy audit, you should have:
Clarity on what is working and what is not
A shared view of the main issue (acquisition, conversion, or retention)
A 90-day marketing roadmap that fits your capacity
Better decision-making, without jumping from tactic to tactic
What this marketing strategy audit is not
This matters, because it is how you choose the right service.
This marketing strategy audit is not:
An implementation plan. You will not get a step-by-step build list for every channel.
A tactical channel playbook. For example, we will not hand you exact Google Ads keyword lists. We may tell you the message and pain point targeting are misaligned.
A business-wide diagnosis. This does not look beyond marketing. If the real constraint is elsewhere, recommendations may not solve the symptoms.
A branding exercise. We do not evaluate logos, colors, or visual identity. We assess whether the message is consistent and aligned to the pain points you solve.
If you are not sure marketing is the main issue, start with the Business Growth Roadmap instead.
Who this marketing strategy audit is for
This is for you if:
You need clarity on what’s constraining growth, fast
You want a growth strategy plan you can execute in 90 days
You suspect the issue isn’t “do more marketing,” but you can’t prove what it is
You want an outside perspective that can connect the dots across the business
This is not for you if:
You’re looking for someone to execute campaigns or manage channels day-to-day
You want a detailed operational deep dive into every process and metric
You’re not willing to make trade-offs (a roadmap requires focus)
Pricing and next steps
Pricing: Starting at 1.500€
The simplest next step is to book a free consultation. We will confirm fit, clarify what access is needed, and outline what the audit will cover.
What we need from you
To complete the marketing audit, we will request access to the tools that reflect your marketing reality, such as:
GA4
Search Console
Meta Business Suite
Your CRM
Your email platform
Any funnel assets and lead magnets (webinars, quizzes, landing pages, nurture flows)
Ready to find out why your Marketing ROI is low?
If you’re tired of spinning your wheels and you feel like you’ve tried it all and nothing seems to make a difference - Get a second pair of eyes to look at your marketing and get the clarity you deserve.
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Up to 4 weeks, depending on complexity and the number of funnels and channels involved.
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You will get strategic recommendations and priorities. We will not provide channel-by-channel execution instructions such as exact ad keyword lists.
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All our engagements start with a free, no-obligation discovery call.
It helps us decide together whether a marketing strategy audit is the right fit. If it is not, we will recommend a different service instead. The goal is not to sell you an audit. The goal is to set you up with the support that will actually help you succeed. If it becomes clear the constraint is very likely to sit outside marketing, we will recommend the Business Growth Roadmap as the better next step.