GLXP was founded on a simple insight: most marketing problems aren’t marketing problems at all — they’re system problems. After nearly a decade working inside a marketing agency, Ines saw the same pattern across different clients: businesses were investing in campaigns while the real constraints lived in their operations, data flows, tech stack, or customer journey.

With a scientific background in systems analysis, she recognised that sustainable growth only happens when every part of the business supports it. That belief shaped GLXP’s approach — diagnose the system, not the symptom; bring clarity where there’s noise; and make growth intentional rather than accidental.

Today, GLXP exists to give founders the structure, transparency, and strategic thinking they were missing. Clients trust the process because it’s grounded in evidence, shaped by experience, and built to produce clarity before action.